This could have been such a memorable ad if it had more passion put into it. Of course, it’s safe to assume that Activision will get its money back a hundred-fold, given that every time Call of Duty shows up on the gaming scene, it obliterates every other game out there in terms of sales.īut the point I'm making is not about the money but about the art of making a cool, catchy commercial in line with the passionate people that play this game. Probably in the neighborhood of $5 million or more, judging by the cast it employed and the high level of production of the entire thing. The budget for this ad must have been huge. This is ironic when you think about it, given the resources Activision has for pulling off something like this. Don’t get me wrong, it’s really well filmed and edited from a production standpoint, but to what it tries to come across as, it misses the mark by a margin. The main idea, tone, and direction of the video try to be cool, hardcore, and things of this nature, but it just falls flat. Now let's get back to the artistic vision of the commercial itself. At least a Google search, if nothing else. So you get people like Nicki Minaj to star in it, their fans hear about the collaboration between them and CoD: MW II, and thus, hopefully, many of them will surely check it out. Which, as a marketing scheme, is pretty good. Maybe, this unintentionally cringy commercial is meant to grab at the fan base of the on-screen celebrities. Well, nothing at first glance, but maybe that wasn’t the point at all. But at the end of the day, how does that have anything to do with Call of Duty? Given the terms of the contract between them, it’s not like he could have appeared in an ad with a Ferrari. I understand the correlation between him and McLaren. Also, there’s a 720S model standing nearby. We see Formula One driver for the McLaren team Lando Norris doing donuts in a 650S model. Take, for instance, the scene with the McLarens. Now, I’m no Martin Scorsese, but as a huge Call of Duty fan, this ad with zero gameplay in it didn’t do anything for me except make me cringe really hard. Then, these famous people are filmed in diverse locations all over the world while singing a rewritten version of “I Don't Know, But I've Been Told.” I think the idea was meant to inspire those who watch to think everything that’s going on is really, really cool and somehow make them want to buy the game. This time it's accompanied by a bunch of people on ATVs and bikes that try too hard to look like they mean business. Of course, the GMC Hummer EV pickup reappears in the clip. Then the action moves inside the plane, where a bunch of people on motorcycles start revving them up while a famous rapper is beginning to sing the familiar "left, left, left, right, left" lyrics that kick everything into gear. The trailer starts off on an airstrip with a huge plane that looks a lot like a Lockheed C-130 Hercules. It amuses me to imagine that behind this ad was, in fact, a really old guy that threw in a bunch of stuff together, thinking that “young people” would "dig it,” like celebrities singing a hit song from his time in the army in the 1950s.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |